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In recent years, the fragrance and care market in China has developed rapidly. From the perspective of market volume, from 2017 to 2020, sales increased by over 7 times, and the fragrance and care category saw a rapid growth. However, there are still problems such as rampant "three no" products, serious homogenization, and a lack of independent top brands. So, how should domestic fragrance brands develop in the face of the treacherous market? 01 Scenarioization of Odor, Exploring Collective Consciousness Resonance

For the marketing of odors, it is necessary to explore the emotional resonance behind the user group. Let perfume become a carrier of emotion and memory, forming a special attraction and memory for user groups. 02 Multi category layout, integrating multiple scene applications

Data shows that commuting and parties are the main consumption scenes of perfume. With the development of home fragrance and fragrance cleaning, fragrance products gradually penetrate into more diversified daily life scenes, such as painting dramas at home, going to bed at night and working, or becoming a part of home decoration. The shaping of scenes by fragrance brands is not only to express emotions, attitudes, or evoke resonance among consumers, but also to invisibly expand consumers' imagination of product usage scenarios. 03 Internet dissemination, attracting users to plant grass and monetize

In the era of internet development, content is highly cost-effective marketing, making brand content easier to spread and achieving user traffic acquisition.